Amy is an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create.
If you want to learn how to promote and repurpose your content so that you can really grow your audience, then Amy is your person!
Amy is the host of The Content 10x Podcast, where she teaches all that you need to know about repurposing your content. She is also the author of Content 10x: More Content, Less Time, Maximum Results, the ultimate guide to reaching more people online with your content.
She’s talked on stages all around the world about content repurposing, most recently at PodFest Multimedia Expo, Content Live, Agency Transformation Live and Podcast Movement (the biggest annual global podcast industry event), the inaugural Retain Live event, and YouPreneur Summit
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Staff asked this question
4 years ago
Hey Amy, thanks so much for coming on. I’d love to hear more about the rewards of content repurposing (particularly for podcasters)?
Staff asked this question
4 years ago
How much time should you spend on repurposing?
replied 4 years ago
I don’t think there is a correct answer to this when it comes to time per se – it really depends on what your content is, who you are, whether you have a business podcast, a hobby podcast…etc. The best way to look at this is what % of time should you spend on repurposing content. Whether you are creating your core content, or creating content for repurposing, it’s all content creation at the end of the day. It’s important to allocate your time wisely. Recommendation is spend about 20-30% of your time on the core original content and 70-80% of your time repurposing and promoting the content. So if you have 10 hours per week on content, don’t use that to create 3 podcast episodes that each take you 3 or so hours, with little to no repurposing at all, instead create 1 podcast episode and spend the remaining 7 hours or so on repurposing it and getting the maximum value from the time you have already spent. It’s about maximizing our effort.
Staff asked this question
4 years ago
Hi Amy how did you get into this area of work?
replied 4 years ago
Well it’s certainly not what I started off doing in my career. I spent 13 years working as a Management Consultant before I started Content 10x – where I was in the senior leadership team for a global consultancy firm, and I specialized in M&A, change management and business transformation. So very different to content repurposing!! The long story short is that I had always wanted to start my own business, I was very interested in online businesses. I started off initially with an online business based on business consultancy and support, and I was creating a lot of content. I was following people like Pat Flynn, Amy Porterfield, Gary Vee….etc and became more and more interested in content marketing and content repurposing. I set-up Content 10x to repurpose content for busy business owners, entrepreneurs and thought leaders – and I love how it’s the perfect mix of being super creative whilst having insanely slick business processes (which I hone from my consulting days).
Staff asked this question
4 years ago
Are there some things that don’t really work when it comes to repurposing and can be avoided?
replied 4 years ago
Yes there are. I would say that a big mistake I see people make with repurposing is not respecting the platform that they are repurposing onto. By respect, I mean considering why people are on the platform and what they want to see and engage with. For example, people on LinkedIn are looking for different content to people on Facebook…or TikTok!! You shouldn’t just post the same thing everywhere. Which also brings me onto another mistake with is overly automating the process. For example, a tool that will generate a whole load of Tweets for you when you hit publish on a blog post by randomly selecting sentences is something I have never seen really work, you need to generate Tweets from a blog post by working out what would be a great Tweet to get a conversation going / work out how you could pull out some brilliant points made to get people’s opinion..that kind of thing.
Staff asked this question
4 years ago
Hi Amy it’s great to hear from you. Who were your inspirations when starting Content 10x? Which experts do you listen to/learn from?
replied 4 years ago
When I was starting out I found Pat Flynn and his Smart Passive Income podcast. I also like Amy Porterfield and her blog and podcast. I read a lot of books – like The E Myth Revisited, The One Thing, The Lean Start Up. In fact, going way way back, a book that encouraged me to start my own business was Rich Dad Poor Dad. I have received a lot of coaching and mentorship from Chris Ducker who hosts Youpreneur FM podcast and has a membership of the same name. I went to a lot of events too – e.g. Social Media Marketing World, Podcast Movement
Staff asked this question
4 years ago
Should indie podcasters spend the time to repurpose their content do you think or is it more viable and worthwhile for businesses?
replied 4 years ago
Yes! If indie podcasters want to get more people aware that their podcast exists, and if they want to get their message in front of as many relevant people as possible then yes, yes, yes! You may not have a budget to hire in help with repurposing, but there is still plenty that you can do. Check out my podcast and blog where I provide lots of help and advice, and my book which is written for the DIY repurposer!
Staff asked this question
4 years ago
Hi Amy, so great to hear from you. I am wondering whether the live speaking events that you do make a big impact on growing your brand and customers?
replied 4 years ago
Yes, I would say so. Without a doubt it helps with brand. It’s helped to get me known for what I do, and speaking engagements lead onto more speaking. Through speaking at Podcast Movement in Orlando this August, I’ll be speaking at RadioDays Europe in Lisbon in March. Each engagement helps with brand building and also, it helps to expand my network. It does lead onto new customers too, although that does depend on the event. Sometimes it’s a slow burner too, for example, someone filled out a Discovery Form today who saw me speak over a year ago but was waiting for the right time to engage with us. I wouldn’t say you always get ROI from speaking and I think I’m getting better at weighing up what to say yes and no to!
Staff asked this question
4 years ago
If a client comes to you with subpar content do you recommend that they improve it before repurposing? What recommendations do you make along these lines?
replied 4 years ago
We do work with our clients to help them create the best content possible. Sometimes it’s just a little bit of coaching here and there to up the quality. If we can’t work with it then we’d say, but that’s rare. Sometimes the problem can be more with the overall content strategy – when it’s not really understood who they are talking to, why, and what action they want to them to take (if any). In that case, we are quickly able to spot when there is a bit of work to do on the overall strategy and positioning and we can offer pointers on this too
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Hi Tom, there are so many potential rewards for repurposing. I guess it’s a bit like what are the rewards for going to the gym though – it kind of depends what you do! -Whether you spend 30 minutes a couple of times a week putting average effort in on the treadmill with no plan towards achieving specific goals vs someone who spends double or triple the time with a really specific set of goals and a plan to execute to achieve them. You need to be repurposing in the right way with a plan.
Done well, you will considerably expand your audience reach. You will reach people who do not listen to podcasts. You will improve your chances of getting found by search engines. You will increase your authority. You will save time – because if you are repurposing correctly you can create more higher quality and well thought through content, in less time. You will also be able to connect with more people because you are managing to communicate your message in different formats to connect with different learning styles.