Joni Deutsch is happy to call Charlotte (North Carolina) home as podcast manager for WFAE (Charlotte’s NPR station). In addition to leading the public radio station’s podcast productions (including the Apple Top 200 investigative podcast She Says), Joni is also the creator and host of WFAE’s Charlotte music podcast Amplifier, recently honored for excellence in arts and music podcasting by the local Edward R. Murrow Awards and The Webby Awards (called “The Internet’s Highest Honor” by The New York Times). Joni is an NPR Music contributor and has previously acted as guest host of the legacy NPR Music program Mountain Stage.
A supporter of innovative media and a mentor to digital women leaders, Deutsch’s work has been highlighted by NPR, Harvard’s Nieman Journalism Lab, the Corporation for Public Broadcasting, Poynter, Current, Online News Association and the American Press Institute.
Questions now closed.
Hi Joni, we really appreciate you doing this AMA, so thank you for that. I’ll kick things off: What do you think the key to a successful podcast is?
Thanks for doing this AMA Joni. I want to know whether there are any genres of podcasting that you think offer untapped opportunities to launch and grow a successful show
Hi Joni – I’d like to know how long you think you should give a podcast project before calling it a success or failure? How many eps should you release and what type of traction should you see before you can make that call?
Hey Joni thanks for doing this. I am interested in knowing what equipment I should buy to start my podcast and how much I should spend in total on production equipment and tools?
Hi Joni I’m thinking about launching an interview podcast and I wondered given your experience what tips you have around interviewing and even getting guests to agree to do your show
Another one from me: What does the planning process for a new podcast look like in your world? How long, what planning is involved, etc.?
Should I abandon my show after 10 episodes or so if I have barely any listeners outside of my family and friends?
Thanks for participating here Joni, it’s great to bounce ideas off other hosts and producers. I’d like to hear your thoughts around the secrets to your own success. Having read your bio above it’s clear that you’re very good at what you do and I am very interested to hear what you know to be your strengths and how you’ve developed (and continue to develop) them. Thanks for taking the time to respond.
Hey Joni, just a follow up question after your response to my question 1: What do you think audience research/development should look like in the podcast planning phase? How detailed do you get, what does the process look like, what signs are you looking for to know that your show will genuinely serve an audience and connect with a group of listeners?
Hey Joni other podcasters go on other ppl’s shows and wanted to hear your thoughts on if that’s good use of time to grow listeners or if you should focus elsewhere for promotion?