Heather Osgood was born to do business. She started her career in advertising sales and quickly learned the valuable lessons in what it meant to be a business owner. Since the beginning of her career, Heather has owned, operated and sold several highly successful businesses. Additionally, she has served as a business coach to hundreds of small business owners. With a background in radio advertising and a love for podcasting, Heather was in a unique position to start an agency that could help both advertisers get better results as well as assist podcasters in finding sponsors. She founded True Native Media in January of 2016 with the hopes of helping everyone find a bigger piece of that advertising pie and acquired j/k media agency in the fall of 2017 to further those goals. Heather is a happily married mom with 3 children and is based in sunny California. She spends her off time either frolicking at the beach or reading business books, often both at the same time.
Questions now closed.
Hey Heather, thanks so much for giving up your time for this AMA. If you’re an indie podcaster who’s just started a show, when’s the best time to think about pursuing advertiser support?
Hi Heather, thanks for doing this AMA. How much can you expect to earn with a sponsor supported show? How is the revenue worked out?
Another one from me: What can an indie podcaster with limited resources do to make themselves and their show more appealing to potential advertisers?