James is a radio futurologist – a writer, consultant and public speaker on radio’s future. He is Managing Editor of podnews.net, a daily podcast newsletter, and runs media.info, the media information website.
James has worked in radio since 1989 as an award-winning copywriter, presenter, and internet strategist. In 2001 he joined the original Virgin Radio in London, where he was Digital Media Director: launching the world’s first streaming radio smartphone app in March 2005, and working on the station’s podcast strategy (launched in January 2005). In 2007 he joined the BBC to work on the BBC iPlayer for radio, achieving a dramatic increase in the service’s audio quality, and being part of the team that laid the foundations for the UK Radioplayer. Since leaving the BBC in 2009, he has worked for a variety of businesses, including the receiver and silicon manufacturers Pure and Frontier Silicon, Radioplayer, Futuri Media, talkSPORT as well as a variety of media companies in Europe, North America, Asia and Australia; helping them focus on the benefits and challenges that new platforms bring to their business.
He writes for publications including his own media.info, AllAccess, Australia’s radioinfo.com.au, Radio Assistant, Radioszene, Radio Magazine and Radio World International. He writes a daily news email for the podcasting and on-demand industry, podnews.
He was a founder of the hybrid radio technology association RadioDNS and was an Elected Trustee of the UK Radio Academy, serving the maximum term. He is an Associate Member of the International Academy of Digital Arts and Sciences, and was made an Honorary Life Member of the UK’s Student Radio Association.
He has served as a judge for a number of industry awards including The Webby Awards, the RAIN Awards, the UK’s Sony Radio Academy Awards, and the Australian ABC Local Radio Awards, the CBAA Awards, and the Australian Podcast awards.
Born in the UK, James lives in Brisbane, Australia with his partner and daughter. He likes beer very much.
Questions now closed.
HI James, as a podcaster with little to no budget, is there a platform that you would consider spending a little money to promote your show? Thanks for all you do! ~Greg
HI James, what is your understanding of podcast world outside English spoken podcasts? Do you have any curiosity about them? Do you listen to podcasts in, let’s say, French or Spanish? I think we still have to see a huge development in podcasts in other languages.
I’m very new to podcasting. I originally started filming a documentary on Mp4 files (from a GO-PRO) but now want to just use the audio from the footage and tell a story via podcast. However, I’m on a limited budget. Do you have any recommendations on what kind of programs or services I should consider using to combine my voice overs with the audio? Thank you for your time. 😊
Hey James, thanks so much for coming on. You seem to consume and distribute more about the podcasting industry than anyone else on the planet. How do you keep up?
Hi there James, good to hear from you. I am interested to know what trend in podcasting scares you the most?
Did the sponsors on Podnews just reach out to you to advertise or did you have to do some initial pitching? Any tips for getting advertiser interest from a standing start?
When do you think the tipping point will be for all the major brands that advertise on radio to start putting their spend into podcasting?
Any view on major news outlets leaning into the true crime podcasting craze to build brand awareness and new subscribers for their news publications?