An industry leader with over 15 years of senior brand building, marketing, research and sales experience, Jay Green is known for working with major brands on high-level audio integrations, brand strategies and analytics. Green was an early evangelist of podcasting’s power to connect brands with engaged audiences
He is currently the SVP of Digital Strategy and Analytics for Cadence13 and has led the way in the industry for major brands to integrate data and attribution into the medium.
Questions now closed.
Hi Jay, thanks so much for participating. The question I quick all of these off with is: What do you think make a successful podcast?
Hey Jay I’d love your take on when new podcasters should start to focus on the listener numbers vs. just keeping their head down and producing great quality episodes?
An open-ended question, I know, but can you go into some more detail about your role with Cadence13 and what you and your team work on and focus on achieving?
Hi Jay thanks for doing this AMA. I’m interested in the various genres of podcasting. I know true crime has emerged over the past 5 years or so but I’d love to know which currently underserved genres (in terms of the number of shows) you think will emerge in the next little while
Hi Jay do you think there’ll ever come a time when a good portion of ad spend shifts from traditional radio to podcasting?