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Host AMAsAMA with Mark Asquith, founder of Rebel Base Media
AMAs >  Mark Asquith

Mark Asquith

organization Rebel Base Media
When November 20 2019 @ 10:30AM (EST)

After quitting his job at age 23 so that he didn’t have to work for people with whom he didn’t want to share a water cooler any longer, Mark decided to try his hand at digital product development and began working with some of the UK’s biggest organisations, including the NHS, JCB and the Ministry of Defence.

But that wasn’t enough, he struggled with the idea of having a “boss” and the stifling feeling that brought with it. Mark decided after a few years as a freelance digital consultant that the only way to actually control his own lifestyle was to work truly for himself, on things that he loves.

So, in 2008 he set up his first “real” business. Obviously, in 2008 that was a web design business.

Since then, Mark has gone on to create a globally successful design agency, work on two tech startups with some serious stories to tell and create a personal brand that has resulted in an audience of worldwide fans who appreciate his “no BS” attitude and straight-talking demeanour.

A regular speaker across the world at tech, business and podcast events, particularly in the United States. A straight-talking, no BS millennial speaker, Mark talks on productivity, startups, work/life balance, personal branding, digital product development, user experience and all aspects of modern marketing.

Right now, Mark is CEO and co-founder of Rebel Base Media, one of the UK’s leading podcast companies and was the vision behind the suite of products from Rebel Base Media including a podcast hosting, analytics & distribution platform (Captivate.fm), the world’s #1 managed WordPress platform for podcaster (Podcast Websites), Podcast Success Academy & podcast interaction tech, Poductivity along with the Rebel Base Media podcast production studio in Sheffield.

Twitter | Facebook | Instagram | Personal Website | Company Website

Questions now closed.

8 Questions
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Tom Slack Staff asked this question 4 months ago

Hey Mark, thanks so much for participating. In your mind, what contributes most to a successful podcast?

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Mark Asquith replied 4 months ago

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Hey, Tom – thanks for having me around here today!

That’s such a broad question that could be answered in so many ways: content quality; audio quality; marketing; budget; so much more. But, above all else, none of that will make a difference without consistency.

Creating a publishing schedule that works for you, communicating that and ensuring that it’s easy to listen to your show in the app of the listener’s choice is vital – be there when you say you will, or your listeners will be elsewhere and you’ll really struggle to get them back.

Emma Parken Staff asked this question 4 months ago

Hi Mark, I’d love to get your take on work/life balance for indpendent podcasters. With so much to do plus family life and all the other things to focus on how do you manage it all? Thanks! 🙂 

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Mark Asquith replied 4 months ago

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Hey Emma!

Honestly, there is no work/life balance in anything! It’s more of a work/life harmony, each co-existing and understanding that at some time, one will take more from the well than the other.

The goal, though, is to design a set of processes that ensure boundaries – what’s *really* an emergency in your podcast that needs you *now*? Probably not that much…

Focus on designing a process flow out for your show that includes production, marketing, engagement and anything else that you need to do, book time in and get it done and unless it’s vital, don’t work on it outside of those times. But, be sure to design *enough* time to do things properly.

Tony Trat Staff asked this question 4 months ago

Any strategys on getting populer guests onto a show would be nice

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Mark Asquith replied 4 months ago

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Hey Tony,

Sure, just ask! I’m not being flippant here, either – I ran an interview show as my first ever podcast and landed HUGE names in my space by simply asking.

But, when you do, make sure to set expectations. What I mean here is, ensure the guest knows what will happen, that you’ll do all the “work” (i.e. don’t make them read lots of stuff, answer lots of pre-questions, etc) and also make sure they know exactly how long you’ll need them for.

Also, don’t ask them to share your stuff too much – they won’t. Instead, make sure you do YOUR homework and be a really, really good interviewer – that way, guests are more likely to naturally want to share your content because, well, they enjoyed doing it 🙂

Sham Si Staff asked this question 4 months ago

Hello Mark thanks for doing this AMA. Are there mistakes you see large networks or companies make all the time when it comes to podcasting? (promotional mistakes, production, etc.)

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Mark Asquith replied 4 months ago

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Hey Sham!

Yep, all the time – although actually less so with networks as it’s their *job* – they ain’t paying the mortgage if they’re making too many mistakes!

Overall, the biggest mistake I see podcasters making in general is not spending enough time marketing their show. They’re on a content hamster-wheel that means they produce, kinda-maybe do a little promo for each episode but then get right back on the hamster wheel to produce the next episode, forgetting about the last one.

You have to work harder than that just like you would with any product. You need a multi-threaded marketing strategy to target your “customer” (read: listener) base. I popped some thoughts on a high-level strategic approach down in a blog post, here: http://www.rebelbasemedia.io/discoverability – the bottom line being, you need several strategies that attract different types of potential listener: those who have no idea what podcasting is but who would like your content; those who know about podcasting but not about *you* and a share strategy – how can you make it easy for people to market FOR you.

🙂

JB Baker Staff asked this question 4 months ago

What new careers do you think podcasting will create over the next 5 to 10 yrs?

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Mark Asquith replied 4 months ago

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Hey JB

I’m not sure too many *new* categories of career will appear, but I do see roles in podcasting where previously the industry wouldn’t have been seen as having a requirement.

Certainly more tech, production roles but I think the biggest growth will come as podcasters become brands and thus, more formal businesses. There’s already a growing requirement for lawyers, accountants etc with experience in podcasting and I think that will continue to grow.

I also think the sales and marketing side will flourish – roles in those two broad categories are likely to grow as more networks crop up, ad sales continue to fly and as producers look to monetise their inventories even further.

Pat Iveo Staff asked this question 4 months ago

Hi Mark what new technology do you think the podcasting world needs most right now?

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Mark Asquith replied 4 months ago

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Hey Pat – I feel the community aspect and the engagement aspect of podcasting is missing a heck of a lot – that’s a pair of closely-related areas that need a lot of thought and innovation.

I also think analytics and marketing attribution are two areas that we’re seeing nascent innovation in and are two areas that will continue to interest those entering the industry.

Tash Kiely Staff asked this question 4 months ago

Such an interesting career Mark! What’s been the highlight!?

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Mark Asquith replied 4 months ago

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Hey, thanks Tash!

That’s such a varied answer – I’ve had a lot of very satisfying moments because I’m lucky to be able to built products so seeing the ideas you’ve held in your head for so long come to life and of course, help people, is amazing – I’m very lucky to be able to do that.

Thre four that spring to mind are:

1. Launching our podcast hosting and analytics platform, Captivate.fm, after so many late nights – and seeing people instantly benefit from it was huge
2. Educating on podcasting at Harvard
3. Delivering my first TEDx where I was able to speak about the influence my grandfather had on me before his passing, something that means so much but that I rarely get to talk about publicly
4. Receiving a personal invitation to demo our Captivate.fm product at Apple, that was a bit of a bucket list item

I’ll continue to work hard so that answer may change by this time next year, who knows!

Tom Slack Staff asked this question 4 months ago

Hi Mark, thanks again for doing this AMA. For folks thinking about starting a show – as an indie host – what do you think they should expect as a minimum weekly time commitment?

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Mark Asquith replied 4 months ago

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Great question, Tom!

I think it depends on the type of show. For example, a short-form show like my Podcast Accelerator takes far, far less time than, say, a 60 minute scripted audio drama.

Assuming though a 45 minute, solo presented episode per week I feel that indies should allocate the following:

– 30 minutes prep
– 60 minutes recording
– 60 minutes editing
– 30 minutes show notes writing and publishing
– 90 minutes marketing (minimum)

This assumes no outsourcing, of course 🙂

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