Todd Cochrane, CEO of RawVoice/Blubrry, wrote the book on podcasting. Well, at least the first one: “Podcasting: The Do-It-Yourself Guide.” The founder of the People’s Choice Podcast Awards and the Tech Podcast Network, he’s also credited with introducing the first advertisers into podcasting, GoDaddy.
Cochrane was inducted into the inaugural class of the Podcast Hall of Fame in 2015. But perhaps his biggest influence on podcasting is Blubrry Podcasting and its parent company RawVoice, which offers a directory of more than 750,000 shows, the No. 1 plugin for WordPress and much more. A United States Navy Veteran who served 25 years and retired with the rank of Senior Chief Petty Officer, Cochrane resides in Quincy, Michigan, having spent the majority of the past 20+ years in Honolulu, Hawaii, with his family.
Questions now closed.
What advice would you give a someone new to podcasting or interested in getting into podcasting? Thanks!
Hi Todd, thanks for doing this AMA for us. You’ve obviously been heavily involved in podcasting for near-on two decades so are probably in a better position than anyone to answer this one: What have been the most crucial developments in podcasting (which have fuelled its growth) over your time and what have been the most critical impediments that have held back the medium from expanding quicker?
Hey Todd, there’s a lot of folk on either side of this one, so wanted to get your take on whether you think hosts should focus on listener numbers from the get-go or give their show a certain number of episodes before getting caught up in the numbers. If the latter, how many episodes do you think?
When is the best time to try monetize a podcast? Do you need a certain number of listeners or other traction?
Hullo Todd, huge admirer of company founders like yourself. What were/are still some of the big challenges in startging and running Blubrry?
Hey Todd, thanks for coming on. Given how many podcasters youve probably seen launch and succeed or fizzle, what do you think sets those who make it apart? Any tips from your experience?